AirBharat Brand Guidelines

Visual identity standards and brand usage guidelines for India's premier airline

🎨

Logo & Symbol

Usage guidelines and variations
🌈

Color Palette

Primary and secondary colors
📝

Typography

Font families and hierarchy
🗣️

Brand Voice

Tone and messaging guidelines
📸

Imagery Style

Photography and illustration standards
✈️

Applications

Real-world usage examples

Color Palette

Our color palette draws inspiration from India's vibrant heritage while maintaining a modern, professional appearance suitable for international aviation.

Primary Colors

AirBharat Blue

HEX: #0066CC RGB: 0, 102, 204 CMYK: 100, 50, 0, 20

Primary brand color representing trust, reliability, and the endless sky

Sunset Orange

HEX: #FF6B35 RGB: 255, 107, 53 CMYK: 0, 58, 79, 0

Energy and warmth, inspired by Indian sunsets and the saffron in our flag

Secondary Colors

Deep Blue

HEX: #004499 RGB: 0, 68, 153

Golden Yellow

HEX: #FFB700 RGB: 255, 183, 0

Heritage Green

HEX: #138808 RGB: 19, 136, 8

Neutral Colors

Charcoal

HEX: #1D1D1F

Medium Gray

HEX: #86868B

Light Gray

HEX: #F5F5F7

Typography

Our typography system uses Inter, a modern geometric sans-serif designed for excellent readability across digital and print media. It reflects our commitment to clarity, accessibility, and contemporary design.

Primary Typeface

Inter Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 !@#$%^&*()

Typography Hierarchy

Headline 1

Inter Bold, 48px/56px

Headline 2

Inter Semibold, 36px/44px

Headline 3

Inter Medium, 28px/36px

Body Text - The quick brown fox jumps over the lazy dog. This sample shows how our body text appears in real-world applications.

Inter Regular, 16px/24px

Caption Text - Used for secondary information

Inter Regular, 14px/20px

Brand Voice & Messaging

AirBharat's voice reflects the confidence, warmth, and innovation of modern India. We communicate with authority while remaining approachable, professional yet personal.

Confident

We speak with certainty about our capabilities and commitment to safety. Our tone is assured without being arrogant.

✓ Say: "Experience the confidence of modern aviation with AirBharat."
✗ Avoid: "We think you might like our service."

Warm

Indian hospitality is at our core. We're friendly, welcoming, and genuinely care about our passengers.

✓ Say: "Welcome aboard your journey home."
✗ Avoid: "Board aircraft A320-100."

Innovative

We embrace progress and technology while respecting tradition. Forward-thinking but grounded.

✓ Say: "Where tradition meets tomorrow."
✗ Avoid: "Using outdated systems."

Inclusive

We celebrate India's diversity and welcome all passengers regardless of background.

✓ Say: "Connecting all of India to the world."
✗ Avoid: Exclusive or divisive language.

Key Brand Messages

Primary Message

"India's New Sky" - Representing renewal, aspiration, and unlimited potential.

Safety First

"Uncompromising Safety" - Our absolute commitment to passenger security and wellbeing.

Modern Heritage

"Where tradition meets innovation" - Honoring our past while embracing the future.

Global Connectivity

"Connecting India to the World" - Our role in global mobility and cultural exchange.

Imagery & Visual Style

Our visual style celebrates the beauty of flight, the diversity of India, and the sophistication of modern aviation. Images should be bright, optimistic, and professionally executed.

Photography Style

  • High contrast, vibrant colors
  • Natural lighting preferred
  • Human-centered storytelling
  • Clean, uncluttered compositions
  • Authentic moments over posed shots

Color Treatment

  • Emphasize warm tones during golden hour
  • Cool blues for sky and aircraft shots
  • Maintain brand color harmony
  • Avoid oversaturation
  • Consistent color grading across campaigns

Subject Matter

  • Diverse passengers from all backgrounds
  • Modern aircraft and facilities
  • Indian landscapes and destinations
  • Service moments and hospitality
  • Technology and innovation

Brand Applications

Aircraft Livery

Clean white fuselage with AirBharat blue tail and sunset orange accent stripe

Uniform Design

Navy base with orange and gold accents reflecting Indian heritage

Digital Platforms

Consistent application across website, mobile app, and social media maintaining accessibility standards

Airport Signage

Clear, multilingual signage using brand typography and color system for easy navigation